Bip&Go is changing and it’s no coincidence!

If you get the impression that Bip&Go has slightly changed its look in recent days... you’re not imagining things.
Yes, our brand is evolving. And no, it’s not “just for looks” (though we are quite keen on our new colours).

In fact, this evolution tells a simple story: our goal has been the same from the beginning. Making mobility simpler, so you can focus on what really matters. Your journey, your undertaking, your destination… not the little hassles that pile up when you’re on the road.

Because we know that in today’s world, getting around isn’t just about driving. It’s about managing the whole journey, and it can be complicated: tolls, parking, charging, apps, accounts, payment methods, and all the extra mental load that comes with it. (Not to mention those moments when you’re searching for the right card at the toll booth, or when the parking ticket mysteriously vanishes when you’re sure you had it in your pocket. We’ve all been there.)

Our mission remains the same: to make the road simpler for you

From day one, Bip&Go has been there to help you save time, making our journeys smoother and more stress-free. In short, to remove as much friction from the road as possible.

And over the years, Bip&Go has grown.
Many people know us for our toll badge… but today, Bip&Go is about much more than that.

We’ve become a comprehensive platform of services and payment solutions dedicated to mobility. A simple way to say that we’re with you at every stage of your journey: on the motorway, in car parks, and for electric charging too.

In short, Bip&Go is the ally of drivers who like things to run smoothly, in every sense of the word.

Why is the Bip&Go brand changing?

It’s time for our identity to better reflect what we’ve become.

Above all, it needs to be clearer, more intelligible, and more consistent with everyday life… including your own.

In today’s world, expectations are changing. You expect services that are simpler, more connected, more seamless. And that makes sense. No one wants to juggle multiple accounts, apps, or passwords, or to interrupt forward motion with a “hang on, I’m just looking” moment.

So this new branding is our way of more clearly expressing our vision: simpler, smoother, and stress-free mobility. A branding that’s more modern, more accessible, and closer to real life on the road.

And when we say “closer”, we mean that very concretely:
• getting through a toll without thinking twice
• getting into the city and parking without stress
• getting from A to B in an electric car, with charging that naturally fits into the Journey

In short, everything that takes a load off your mind as you drive.

A brand designed for all drivers

Whether you’re an occasional driver (on the “weekends and holidays” team) or a motorway regular (on the “I know every exit by heart” team), Bip&Go evolves with the same idea in mind: to simplify mobility without complicating your daily routine.

Private individuals, professionals, frequent and occasional drivers alike: you might not have the same habits, but you share the same needs: For things to be simple. For things to run smoothly. And to save time.

So what does this actually change for you?

Good news: in practical terms, nothing changes.
Your toll badge works exactly as before, and your services and Customer Area remain the same. No troublesome surprises, no “new version” to figure out overnight.

What is changing is the way Bip&Go presents itself, the way we talk to you, and the way we build what comes next. This new identity is a first step: it makes the brand clearer, more recognisable, and more consistent across all our touchpoints.

And above all, it supports a broader movement: continuing to improve our services, enrich the experience, and make mobility ever simpler to live with… today and tomorrow.

So yes, Bip&Go is evolving.
But the important thing stays the same: to make the road simpler for you ✨

Welcome to the new Bip&Go brand! 💙